How We Make You Smile

The familiar brown box arrives on your doorstep. You placed your order a few days ago and, almost effortlessly, here it is! A crazy mix of things for you and your horse. You open it and you smile. Perfect!

How do we do it? We do it by taking an entirely new approach to equestrian retail.

Twice a year, every year, the top equestrian brands meet at major trade shows – Ariat, Kerrits, Romfh, Rambo, Mountain Horse, Horze, Stetson, Weatherbeeta and more are represented. Equestrian Collections teams are there, oohing and aahing over all the great new products that are about to be delivered to warehouses across the United States. But here is where we differ from all the other equestrian stores and tack shops. Instead of selecting a small number of products we think you should buy, we offer it ALL!

We start by finding out all the information about every product the top equestrian brands are carrying that season. We compile about forty pieces of information for every product carried by over 380 brands. It’s information that we think you will want to know about a product before you buy it. Colors, sizes, materials, anything you might want to know about a product, we’ve catalogued it.

We take the reality of all those warehouses bursting with products – paddock boots, show shirts, breeches, blankets, saddles, bridles, bits – and transform them into one massive virtual warehouse – Equestrian Collections.

At dead of night, when even the most avid shopper is fast asleep, we synchronize our site with the contents of all those warehouses. Newly arrived products are switched on; out of stock items turn themselves off. Our digital shelves are stocked and ready for the day ahead.

These are tricky operations that require a million dollar system making sure that you can find exactly what you want on the site, load it into your cart, and check out. It is highly complicated, but thanks to our endlessly devoted technical crew, it does a brilliant job.

We are hard-core data and technical experts at work, but at home, we’re equestrians – a team of long time riders and horse owners who bring the site to life. We understand your goals, your hopes and your aspirations for the new equestrian season, because we share them! We understand why choosing the right blanket and the right bit is important to you. We have horses at home, too!

So, you place your totally unique order. You press the button, and send your hopes that exactly that bit will make the difference, that the new blanket will keep him warm and dry, that the new show shirt will make you look wonderful in the show ring. Your order goes off into cyberspace. But it is people that make it happen. A team of people, gathering data, packing up your box, and hurrying your order from those warehouses across the United States, back to us at Equestrian Collections. Where, in turn, it is checked and sent on to you. To arrive at your doorstep. For you to open. With it always comes our hope that it will make you smile.

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